The "copy, paste, and it doesn't match" problem
You know the scene. Revenue lives in one system, inventory in another, invoices in accounting, contacts in the CRM — and the numbers that actually matter end up in a spreadsheet someone updates by hand every Friday. Each system has its own version of the truth, and no two figures line up. The cost isn't just the time lost retyping. It's distrust in the data — when two different numbers for the same thing show up in a meeting, the discussion turns into which one is right instead of what to do about it. And manual retyping introduces errors nobody notices until they've done damage. The bigger the company grows, the more expensive this chaos gets.